Wednesday, August 17, 2011

Giving It Up On Social Networks


Odds are you’re on at least one major social network. There are about 150 million Facebook users in the United States alone, and you’ve been on that network – or another social network – for years, feeding in information about yourself, updating your status, posting pictures of your latest vacations and responding to events and messages from friends. But your friends aren’t the only ones scouring over your social network page. The social network you use has learned a lot about you. Social media strategy firm Hasai looked at social networks have looked at the information you’ve posted to see what that your information says about American whole. Some of the findings are pretty wild.

  • Nearly half of all Americans are now members of at least one social network, double the number from just two years ago.
  • 48% of all bloggers are based in the United States.
  • 28% of U.S. adults say they give advice about purchases on social networking sites.
  • The average Facebook user has 229 friends. While less than 10% are college friends, more than 20% are friends from high school.
  • The more than 63 million active users of “FarmVille” spend an average of 15 minutes a day pretending to run a farm. Over the course of a year, that’s 5,475 minutes – the equivalent of a full-time job for over two weeks.
  • Of the more than 149 million Americans actively using Facebook, 70% log on daily.
  • The five most followed Twitter accounts are those of Lady Gaga, Justin Bieber, Barack Obama, Katy Perry, and Britney Spears.
  • 77% of Americans use social media to share their love of a show, 65% use it as a platform to help save their favorite shows, and 35% use it to try to introduce new shows to their friends.