Thursday, September 15, 2011

App Gender Wars


What’s your favorite Android app? According to Nielsen, women would most likely say Facebook while men would gravitate towards Maps. In breaking down the most-used Android apps, Nielsen found a similar amount of love for things like Pandora and Angry Birds, but when split by gender, the most popular app for men was Google Maps at 77.1%, while 81% of woman gravitated toward Facebook. Facebook and YouTube were also tops with me, while Google Search and YouTube were also winners for women. Other popular apps that made both lists include Barcode Scanner, Angry Birds Rio, Talk-Text to Voice, Adv. Task Killer Free, and Adobe Reader. The top 10 most used Android applications (overall):

1. Android Market 90.5% 6. YouTube 51.4%
2. Google Maps 74.6% 7. Adv. Task Killer Free 26.1%
3. Gmail 74.5% 8. Angry Birds 25.9%
4. Facebook 73.5% 9. QuickofficePro 25.3%
5. Google Search 71.9% 10. Pandora Radio 23.9%