A new survey by PriceGrabber reveals that consumers are more optimistic about holiday shopping overall. However, Forty-eight percent plan to spend less on 2010 holiday purchases, compared with 53% in 2009 and 71% in 2008; 54% of women plan to spend less, compared to 44% of men. Of the men who plan to spend less on holiday shopping this year, 51% cited lack of confidence in the economy. Fifty percent said they plan to spend less because they’re making less, and 39% cited an increase in the price of necessities (gas, food, etc.). Of women who plan to cut back on holiday spending, 48% said that an increase in the price of necessities, 46% said they are making less money, and 38% cited a lack of confidence in the economy. For those who will be spending this year, here’s what they plan on buying:
Men: | |||
Clothing/Shoes | 56% | Smartphone | 26% |
Hobby-related items | 32% | eBook | 23% |
Jewelry/Watches | 31% | Digital camera/camcorder | 18% |
Sporting goods | 30% | HDTV/3DTV | 17% |
Laptop/Netbook | 27% | Video game console | 10% |
Women: | |||
Clothing/Shoes | 74% | eBook | 21% |
Jewelry/Watches | 36% | Smartphone | 19% |
Hobby-related items | 31% | Digital camera/camcorder | 16% |
Sporting goods | 22% | HDTV/3DTV | 10% |
Laptop/Netbook | 21% | Video game console | 10% |
