Betty White, 89, is both the most popular and most trusted celebrity with Americans and the person most likely to drive up the business of a brand she might endorse, according to a new poll by Reuters/Ipsos. The poll suggested that companies should stay away from Paris Hilton and Charlie Sheen if they want to promote their products. Hilton and Sheen topped the list of the most unpopular and least trusted personalities and were deemed most likely to damage any brands they choose to support. White scored an 86% favorable opinion, beating Denzel Washington, Sandra Bullock and Clint Eastwood in the survey of the 100 most popular personalities. She easily edged out Britain’s Duchess of Cambridge Kate Middleton, Oprah Winfrey, and U.S. first lady Michelle Obama in the most trusted personalities ranking.
| 10 most popular personalities with their “favorable” rating by percentage of voters: | |||
| 1. Betty White | 86% favorable | 6. Harrison Ford | 80% |
| 2. Denzel Washington | 85% | 7. (Tie) Morgan Freeman | 79% |
| 3. Sandra Bullock | 84% | 7. (Tie) Kate Middleton | 79% |
| 4. Clint Eastwood | 83% | 9. Will Smith | 77% |
| 5. Tom Hanks | 81% | 10. Johnny Depp | 76% |
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| 10 most unpopular personalities with their “unfavorable” rating by percentage of voters: | |||
| 1. Paris Hilton | 60% unfavorable | 6. Tiger Woods | 42% |
| 2. Charlie Sheen | 52% | 7. Kim Kardashian | 38% |
| 3. (Tie) Britney Spears | 45% | 8. Mel Gibson | 33% |
| 4. (Tie) Kanye West | 45% | 9. Donald Trump | 31% |
| 5. Arnold Schwarzenegger | 44% | 10. LeBron James | 29% |
