Most Desired Brands
According to a survey released by Buyology and uSamp, both men and women rated Southwest Airlines, Google and Dove among the top 10 brands. But the genders disagree beyond those three. The second annual “Most Desired Brands in the U.S.” measures people’s deepest, non-conscious connections to brands. The full report can be found at www.buyologyinc.com. The study tested more than 220 brands across 10 diverse industries. Results:
| 2012 Most Desired Brands In The U.S. | |
| Men | Women |
| 1. Southwest Airlines | 1. Southwest Airlines |
| 2. Cadillac | 2. Google |
| 3. BMW | 3. Hallmark |
| 4. Dove | 4. Dove |
| 5. Bed Bath & Beyond | 5. JetBlue |
| 6. Apple | 6. Kohl’s |
| 7. Google | 7. Lexus |
| 8. Sharp | 8. Target |
| 9. GE | 9. Neutrogena |
| 10. Macy’s | 10. Crest |
