Wednesday, November 9, 2011

What Consumers Forget During The Holidays


RadioShack has released the results from its “So Right Consumer Survey,” which reveal the items that consumers are most likely to forget this holiday season, among other things. Highlights show:

  • During the season of giving thanks, one of the most forgotten items is the thank you note. According to the poll 18-34 year olds seem to be the most absent minded, with 55% overlooking thank you notes, 50% forget to buy batteries and 44% forgo the holiday letter.
  • Forgotten items for consumers of all ages included: thank you notes (44%), holiday cards or letters (37%), batteries and accessories for gifts (36% and 31% respectively), hostess gifts (29%), keeping the camera battery charged (28%) and extra wrapping paper (25%).
  • Though much maligned, Americans stand divided on whether fruitcake is “so right” or “so wrong” – 38% of respondents aged 65 and older say fruitcake is “so right,” compared to just 22% of 35-44 year olds.
  • Women (58%) are more apt than men (48%) to consider canned cranberry sauce, “so right,” ridges and all.