A
new survey by Offers.com found that, given the state of the economy,
87% of respondents are planning to spend the same or less during the
upcoming holiday season than they did in 2010. The survey also found
that almost half of consumers have been looking for deals throughout the
year when shopping for those on their holiday gift list, while just 18%
are planning to wait to shop on Black Friday or Cyber Monday. Only 48%
plan to look for online coupons or coupon codes to stretch their holiday
spending dollars before making a purchase. Other highlights:
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52% of respondents spend more than an hour researching the best
price for each holiday purchase, while 7% spend more than 6 hours.
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27% have been keeping their eye on online specials and daily deals, and 50% turn to newspaper or magazine coupons for savings.
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69% of holiday shoppers would prefer to shop in a retail store
rather than online if the merchandise and deals were the same, while 47%
said they would shop online if the deals were better than in stores.
