Fans of BC and Goody’s Headache Powders and country music superstar Trace Adkins and racing legend Richard Petty will have another opportunity to help honor and empower wounded service members as well as children with chronic medical conditions. The Pick a Powder campaign (www.pickapowder.com) that began during the summer of 2010 with a friendly rivalry between Adkins, spokesman for BC Powder and Petty, spokesman for Goody’s Powder, is launching the “Like, Share, Change the World” campaign. Fans can go to BC and Goody’s Facebook pages to help raise funds for Wounded Warrior Project and Victory Junction. For every BC or Goody’s page “liked” a $1.00 donation will be made (up to $50,000) to the Wounded Warrior Project from BC and to Victory Junction from Goody’s. Then fans can go to an electronic wall and share a suggestion for how to make the world a less painful place. Fans can then register for a sweepstakes for an all-expense paid VIP trip for four to the Goody’s Fast Relief 500 at Martinsville Speedway courtesy of Goody’s, or an all-expense paid VIP trip for four to a Trace Adkins concert stop in 2012 courtesy of BC. The campaign will go through February 29, 2012. Some stats about who you will be helping:
According to Wounded Warrior Project alumni:
- 46% said they either had trouble falling or staying asleep or they slept too much nearly every day.
- Half report that they earn less than $30,000 in income from work.
- About 6 out of 10 veterans reported that their health currently “limits them a lot” regarding vigorous activities.
Some of the challenges Victory Junction Camp families experience:
- 80% said their biggest financial challenges are insurance and medical bills.
- More than one third wants the general public to know that children with special needs are normal children.
- More than 70% said their dream for their child is to have a normal, healthy, and happy life.
