For
the first time since 1925, Coca-Cola has moved its secret recipe out of
a bank vault and put it on display in the company’s World of Coca-Cola
museum in Atlanta. But “on display” doesn’t exactly mean visible, since
the exhibit includes its own vault, which is about all visitors will be
able to see. According to the company, the new “Vault of the Secret
Formula” exhibit will teach visitors about “the rich history, mythology
and intrigue around the secret formula.” “This is a special day in
Coca-Cola history, and the perfect culmination to our 125th anniversary
celebrations this year,” said Muhtar Kent, Coca-Cola Chairman and CEO.
