With less than three weeks left until Christmas, more than one-third of people surveyed by America’s Research Group said they finished most of their holiday shopping in November. November included Black Friday, when retailers offered deep discounts. After that weekend, about 28% of people surveyed planned to take a break from shopping. America’s Research Group President Britt Beemer said that’s because many shoppers spent more than they planned on Black Friday. Beemer added that retailers would need to offer even deeper discounts to get some customers to spend more this holiday season. According to the National Retail Federation, Black Friday weekend sales totaled $52 billion, up from $45 billion last year.
Tuesday, December 6, 2011
Many Already Done With Holiday Shopping
With less than three weeks left until Christmas, more than one-third of people surveyed by America’s Research Group said they finished most of their holiday shopping in November. November included Black Friday, when retailers offered deep discounts. After that weekend, about 28% of people surveyed planned to take a break from shopping. America’s Research Group President Britt Beemer said that’s because many shoppers spent more than they planned on Black Friday. Beemer added that retailers would need to offer even deeper discounts to get some customers to spend more this holiday season. According to the National Retail Federation, Black Friday weekend sales totaled $52 billion, up from $45 billion last year.
