Monday, December 5, 2011

Most People Go Online ‘For No Particular Reason’



Americans are going online to pass the time more than they were just a few years ago, according to a new study. A report from Pew Research Center’s Internet & American Life Project found that about 53% of young adults ages 18 to 29 go online on any given day for no particular reason except for a diversion or just for fun. About 81% of people in this demographic said they have done so at least occasionally. But it’s not just young web users that turn to the Internet during their down time – about 58% of all adults or 74% of online adults said they use the Internet this way, up from 45% of adults who said they did so in a 2006 survey. Pew noted that the growth of people using the Internet as a “destination for fun” coincides with the rise of broadband connections, social networking and video. The trend also suggests that the web is becoming a competitor to other kinds of other leisure activities.