The holiday tradition of sending cards remains popular, but one in four consumers do not plan to send cards in 2011 due to concerns about time, expense and hassle, according to a new survey conducted by Opinion Research Corp. for Animoto video creation service. For those not planning to send holiday greetings this year, the top reasons cited are they don’t have the time (32%); they think it’s too expensive (32%); and they can’t find the addresses nor want to look them up (16%). For those planning to send holiday greetings, 69% plan to send a holiday card using the U.S. mail, 17% plan to send e-greetings, and 11% are planning to send a family newsletter.
Friday, December 2, 2011
Holiday Cards
The holiday tradition of sending cards remains popular, but one in four consumers do not plan to send cards in 2011 due to concerns about time, expense and hassle, according to a new survey conducted by Opinion Research Corp. for Animoto video creation service. For those not planning to send holiday greetings this year, the top reasons cited are they don’t have the time (32%); they think it’s too expensive (32%); and they can’t find the addresses nor want to look them up (16%). For those planning to send holiday greetings, 69% plan to send a holiday card using the U.S. mail, 17% plan to send e-greetings, and 11% are planning to send a family newsletter.
