Booze-Ville
Many U.S.
consumers, despite the sluggish economy, seek a more sophisticated
experience when eating out and when ordering adult beverages. The Cheers
On-Premise BARometer Handbook, published by The Beverage Information
Group, said a bar manager’s survey found the margarita remains the most
popular mixed drink nationwide. The martini and rum and coke take second
and third spots, respectively, while the cosmopolitan cracked the top
five. Absolut vodka narrowly beat out Grey Goose as the leading call for
a brand in 2011, while chardonnay is still the best-selling wine
because consumers find it easy to order and drink, but Merlot was more
popular in hotels and clubs. Corona edged out Heineken as the
best-selling imported beer, while Sam Adams continued as the most
popular craft beer.
