Tablet, E-Reader Ownership Almost Double
The
number of Americans owning a tablet computer or e-reader nearly doubled
over the holiday period as Kindles, Nooks and iPads proved to be popular
gifts, a new study found. In early January, 19% of Americans owned an
e-reader, up from 10% in December, with identical results for tablets,
according to a report by the Pew Internet and American Life Project. As a
result, the percentage of Americans owning at least one digital reading
device rose to 29% in January from 18%, according to the survey.
Amazon.com Inc and Barnes & Noble Inc each introduced new tablets
and cheaper versions of their Kindle and Nook devices respectively ahead
of the holidays, while Apple Inc’s iPad continued to be popular. The
report also found that men and women were equally likely to own a device
but ownership was more likely among people with higher education and
higher income.
