The use of technology for shopping by young adults is significantly overrated. Consumers between the ages of 18 and 25 would rather shop in brick-and-mortar stores for clothing and shoes, according to a study at LIM College, although 66% said they head online to do product research and price comparisons first. Additionally, while social media plays a role in brand awareness, 88% said they opt not to shop on Facebook or Twitter. Other findings:
- Only 23% shop from a tablet or a smart phone.
- 66% like to think about their purchase before buying.
- 56% pay for most of their purchases via debit cards vs. cash or credit cards.
- Only 20% shop from flash sale sites such as Rue La La, Gilt Groupe, etc. In fact, the majority do not know about them.
