Progressive is doing everything in its power to make sure you run into someone dressed as its leading lady Flo this year. Progressive has painstakingly outlined the 10 steps to dress like Flo for Halloween. The costume sells for $29.95 on Amazon. Progressive is also promoting a #DressLikeFlo hashtag on Twitter and has built a section on its website dedicated to videos on how to dress like her with, “I [heart] Insurance,” nametag printouts and a checklist. It even links to the exact shade of Mac lipstick and navy-blue Converse sneakers to wear. Dozens of pictures of people in Flo costumes have been posted to her Facebook page. By Friday, red, yellow and black Angry Birds were the No. 2, 4 and 10 best-selling costumes, respectively, on Amazon. Flo was No. 7. A child-sized Buzz Lightyear from “Toy Story” topped the list. According to Ad Age, other brand-centric costumes that might show up at your door or party tonight include the Allstate Mr. Mayhem, Angry Birds’ green pigs, Jersey Shore’s The Situation, the cast of “Pan Am” and Steve Jobs. The Mac and PC guys may also be accompanying the Apple cofounder. Ad Age also predicts that the top scariest brand mascot costume this year will be the Kia Hamsters.
Monday, October 31, 2011
Angry Birds, Progressive’s ‘Flo’ Hijacking Halloween
Progressive is doing everything in its power to make sure you run into someone dressed as its leading lady Flo this year. Progressive has painstakingly outlined the 10 steps to dress like Flo for Halloween. The costume sells for $29.95 on Amazon. Progressive is also promoting a #DressLikeFlo hashtag on Twitter and has built a section on its website dedicated to videos on how to dress like her with, “I [heart] Insurance,” nametag printouts and a checklist. It even links to the exact shade of Mac lipstick and navy-blue Converse sneakers to wear. Dozens of pictures of people in Flo costumes have been posted to her Facebook page. By Friday, red, yellow and black Angry Birds were the No. 2, 4 and 10 best-selling costumes, respectively, on Amazon. Flo was No. 7. A child-sized Buzz Lightyear from “Toy Story” topped the list. According to Ad Age, other brand-centric costumes that might show up at your door or party tonight include the Allstate Mr. Mayhem, Angry Birds’ green pigs, Jersey Shore’s The Situation, the cast of “Pan Am” and Steve Jobs. The Mac and PC guys may also be accompanying the Apple cofounder. Ad Age also predicts that the top scariest brand mascot costume this year will be the Kia Hamsters.
