The McRib, the elusive sandwich that has inspired a cult-like following, is back. McDonald’s announced yesterday that the boneless barbecue pork sandwich, usually available in only a few stores at a time, will be sold at all U.S. locations through November 14th. Most of the time it’s up to local franchises to determine when and if they want to sell the McRib – except in Germany, the only place where it’s always available. McDonald’s said the response was so great last November when it made the McRib available nationally for about three weeks that it decided to bring it back nationwide this year. The company hadn’t sold the McRib nationally since 1994. The sandwich was introduced nationally in 1982. Playing up the McRib’s elusiveness, McDonald’s is promoting it through an online game called the Quest for the Golden McRib, in which players contend with “emo pilgrims” and “viking accountants” to reach the sandwich. To play The Quest, visit McDonald’s Facebook page, www.facebook.com/McDonalds. For those that don’t know, the McRib features a boneless pork rib patty topped with pickles, onions and BBQ sauce served on a roll. And it’s sloppy! And it’s sloppy! Here’s what Hollywood has said and tweeted about the return of the McRib:
Zach Braff: “’The McRib’: for people who have no interest in meeting their grandkids.”
Anthony Anderson: “I have to confess, the McRib aint what it used to be! 1 bite and I was done! Maybe I've outgrown fake meat sandwiches from fast food joints!”
Rob Delaney: “How 'bout I just kick you in the stomach, throw your McRib in a gas station toilet & we'll call it even? Seriously though, to McDonald's credit, the McRib IS made from real McFecal Matter.”
Damon Lindelof: “‘The McRib’ is trending. Take THAT, terrorism. #AMERICAEFFYEAH”
Patton Oswalt: “The McRib has come back like twenty times. Ball's in your court, Jesus.”
Rainn Wilson:“McRib is people! @McDonalds McRib is PEEE-PULLL!!!!!”
Diane Sawyer: “I've only had one McRib in my life and I fondly remember it. And will proudly succumb to another. But why? Why? WHY? so good.”
