Twenty percent of Americans say they plan to order takeout or delivery from a restaurant while trick-or-treaters come around this Halloween, according to new research by the National Restaurant Association. Among younger adults (age 18-34) and families with children, that figure rises to 33% and 28%, respectively. Just 16% of adults will go out to a restaurant or bar to celebrate Halloween during the weekend or on October 31st. When asked about the most important factor in selecting a restaurant or bar for Halloween celebrations, happy hours and Halloween costumes are the top choices among those planning to go out:
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32% said they will seek out an establishment with happy hour or other pricing specials.
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22% will select a restaurant that encourages Halloween costumes or competitions.
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16% prefer locations with activities for families and children.
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15% will choose a restaurant or bar located near activities, such as Halloween parties, parades or haunted houses.
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7% say a location with Halloween-themed food and drink items and decorations is their top choice.
