Super Bowl XLVI By The Numbers
For football fans it’s the biggest weekend of the year. Super Bowl XLVI kicks off this Sunday, having an impact on everything from food and drink sales to TV’s. Ad Week expects Americans to spend more than $1 billion this weekend on food and drinks. The Nielson Group estimates that will include 1.25 billion chicken wings, 8 million slices of pizza, 46 million pounds of potato chips and 71 million pounds of guacamole. Meanwhile, NBC says a 30 second spot on this year’s Super Bowl is expected to cost between $3.5 and $4 million. That’s about a 15% cost increase over last year, and to watch all those commercials you’re going to need a TV. Some other Super Bowl stats:
111 million: The record-breaking number of viewers last year, according to Nielsen.
$11 billion:
That’s how much Americans are expected to shell out for Super Bowl
goodies. That’s up from last year’s total of around $10 billion,
according to the Retail Advertising and Marketing Association.
2 million:
The number of pizzas Pizza Hut expects to serve up to hungry football
fans on Sunday. That amounts to 1,200 tons of dough and about 90,000
gallons of marinara sauce.
100 million:
The number, in pounds, of chicken wings Americans will scarf down while
watching the game, according to the National Chicken Council’s 2012
Wing Report. That equates to 1.25 billion-wings.
1,200:
The average number of calories the average armchair quarterback will
consume, according to the Calorie Control Council, while wolfing down
11.2 million pounds of potato chips, 3.8 million pounds of popcorn and
2.5 million pounds of nuts.
12th:
Where Indianapolis – the host city of Super Bowl XLVI – ranked on the
list of the nation’s most populous cities, according to the Census
Bureau. The population of Indianapolis in 2010 was about 820,445.
50 million: The estimated number of kilowatts of electricity Super Bowl-related activities will use.
7 million: The number of people who will “call in sick” on Monday, after the game.
