The Brands Super Bowl Fans Like
How different are the New England Patriots and New York Giants fans as their teams prepare for the Super Bowl? Pretty different according to data from social-media analytics firm Colligent. Patriots boosters tend to enjoy Harpoon craft beers, Dunkin’ Donuts and their local casinos Foxwoods and Mohegan Sun. Fans of the Giants are more into photography supplies retailer Adorama, Citibank, Reebok and Pepsi Max. In music, Steven Tyler is the musician whose social-media fans have the greatest mutual engagement with Patriots fans. Bret Michaels is a close second. Giants followers are much different in musical taste, leaning more toward hip-hop artists, with Joell Ortiz leading the pack. The top 10 musicians list contained only one non-hip-hop artist, Bruce Springsteen. Lloyd Banks is the only musician to appear for both the Patriots and the Giants.
| Top Brands By Teams | |
| Giants fans: | Patriots fans: |
| 1. Adorama | 1. TD Garden (sports arena) |
| 2. Madison Square Garden | 2. Madden NFL |
| 3. StubHub | 3. Newbury Comics (comic-book retailer) |
| 4. Citibank | 4. Harpoon (craft brewery) |
| 5. Madden NFL | 5. Dunkin’ Donuts |
| 6. Pepsi Max | 6. Mohegan Sun Casino |
| 7. DirecTV | 7. Foxwoods Resort Casino |
| 8. Petco | 8. Boloco (regional chain offering wraps and smoothies) |
| 9. NY Metropolitan Transit Authority | 9. Friendly’s |
| 10. Reebok | 10. EA Sports |
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| Top Musicians By Teams | |
| Giants fans: | Patriots fans: |
| 1. JoeII Ortiz | 1. Steven Tyler |
| 2. DJ Envy | 2. Bret Michaels |
| 3. Style P | 3. Sam Adams (the hip-hop musician, not the beer) |
| 4. Jadakiss | 4. Rob Thomas |
| 5. Bruce Springsteen | 5. Joey McIntyre |
| 6. Ghostface | 6. Lloyd Banks |
| 7. Q-Tip | 7. Jordan Knight |
| 8. Lloyd Banks | 8. Dropkick Murphys |
| 9. RZA | 9. Travis Barker |
| 10. Pusha T | 10. lce-T |
