Tuesday, January 24, 2012

Tablet, E-Reader Ownership Almost Double - Can you live without it?

Tablet, E-Reader Ownership Almost Double
The number of Americans owning a tablet computer or e-reader nearly doubled over the holiday period as Kindles, Nooks and iPads proved to be popular gifts, a new study found. In early January, 19% of Americans owned an e-reader, up from 10% in December, with identical results for tablets, according to a report by the Pew Internet and American Life Project. As a result, the percentage of Americans owning at least one digital reading device rose to 29% in January from 18%, according to the survey. Amazon.com Inc and Barnes & Noble Inc each introduced new tablets and cheaper versions of their Kindle and Nook devices respectively ahead of the holidays, while Apple Inc’s iPad continued to be popular. The report also found that men and women were equally likely to own a device but ownership was more likely among people with higher education and higher income.