Super Bowl Gets Social Media Command Center
Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event – the Super Bowl’s first-ever social media command center. A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space downtown. The station will run through Super Bowl XLVI on February 5th. The team will tweet directions to fans in search of parking, direct visitors to Indianapolis’s best attractions, and stand by to provide information in case of a disaster. Some 150,000 people are expected to flood into downtown Indianapolis – where the game will be played at Lucas Oil Stadium – over Super Bowl weekend. The command center will utilize more than a mile of Ethernet cable and more than 150 square feet of networked screen space. More than 20 people will man the center for 15 hours per day.
Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event – the Super Bowl’s first-ever social media command center. A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space downtown. The station will run through Super Bowl XLVI on February 5th. The team will tweet directions to fans in search of parking, direct visitors to Indianapolis’s best attractions, and stand by to provide information in case of a disaster. Some 150,000 people are expected to flood into downtown Indianapolis – where the game will be played at Lucas Oil Stadium – over Super Bowl weekend. The command center will utilize more than a mile of Ethernet cable and more than 150 square feet of networked screen space. More than 20 people will man the center for 15 hours per day.
