Women Buy More Tech Products
A new study finds that women are more likely to buy three out of the four top consumer electronics. Females are also a growing video game demographic. Parks Associates asked 2,000 consumers ages 18 and older about their buying habits in the consumer tech space. Women expressed more interest in tablets (18%), laptops (20%) and smartphones (20%), while only 15% of men planned to buy a tablet, 14% sought a laptop, and 17% intended to buy a smartphone. The only category in which men surpassed female interest was flat screen LCD TVs. Parks Associates also found that once a woman purchases a product, it’s heavily used over time and that women “engage in more digital media activities – including watching full length movies online, downloading music and uploading pictures to the Internet – than men.” Women are also playing gaming consoles more than they were in previous years, especially on the Xbox 360 and PlayStation 3. In addition, females are 40% more likely to play games on Facebook.
